Press Release for Toronto: March 31, 2023

Media Advisory/Photo Opportunity for Toronto: March 31 , 2023 

Dentists and Rotarians are teaching kids to take care of their oral health for a lifetime by giving them a big brush off!    “It is very important that children learn about oral healthcare while they are young because it’s such an important component of their overall health,” said Dr. Raffy Chouljian, Brush-a-mania Chair.



Brush-a-mania is a not-for-profit program designed to promote oral health and awareness among young children from Junior Kindergarten to grade 6. It was started in 2001 by the Scarborough Rotary Passport Club and has already reached over a million students. Our purpose is to educate and motivate children and to bring together dentists, Rotarians, teachers and parents to create a celebration around proper dental care.



Each participating school will hold an assembly during the month of April, where a dentist and a Rotarian will come into the school and provide the children with an interactive, entertaining presentation in proper dental care. Each assembly will conclude with a Brush-off, where all participants brush their teeth simultaneously for two minutes.  (Participation in the Brush-off is at the discretion of the Principal.) 



The students track their brushes for the entire month of April in the classroom and at home online. Each student receives a Colgate toothbrush and toothpaste, a Brush-a-mania instruction pamphlet, as well as, a Brush-a-mania sticker. When the students complete the online program, they will be able to print out a Brush-a-mania certificate of achievement.  His or her name may be entered into a draw to win a Nintendo Switch or one of fifty tablets.



Oral Health Month takes place every April. The Canada-wide Brush-a-mania program in elementary schools, promotes the importance of oral health to overall health. Oral Health Month events also allow members of the public to benefit from dentists’ medical training and expertise by asking any questions they might have about their oral health.



Rotary is an organization of business and professional leaders united worldwide, who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. There are more than 1.4 million Rotarians in 46,000 Rotary clubs in over 200 countries and geographical areas. The Scarborough Rotary Passport Club was the original partner for Brush-a-mania.


For more information please contact:

Jennifer Boyd

Scarborough Rotary Passport Club



204 - 4040 Finch Ave E Toronto, M1S 4V5

(416) 752-1143